Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of ecommerce companies are turning to server-side tracking as a means to enhance their data collection procedures. While it calls for a lot more technical knowledge than regular GTM and might present additional costs, it can result in better accuracy and more dependable data
Pixel tracking uses a piece of code to sign up conversions on your internet site. It's easy to set up and less susceptible to advertisement blockers.
1. Extra accurate data
The conventional technique of tracking conversions on a web site, making use of pixels, is having difficulty with changing web browser personal privacy plans. This suggests that the information being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it needs to be.
Server-side monitoring is an extra secure option that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be affected by ad blockers or other security steps. This offers much more precise data and a much more total photo of individual trips throughout networks.
On top of that, this sort of tracking allows companies to track conversions outside of the site, such as telephone call and in-store sees, which can be hard for pixel-based monitoring. This flexibility gives online marketers much more ownership over the data they send out, and makes it much easier to abide by numerous information regulations. It's additionally a whole lot much less at risk to fraudulence, as it's more difficult for fraudulent actors to manipulate the system by altering the postback URL.
2. Better control over data.
Server-side tracking permits businesses to collect and enrich data prior to sending it to third-party analytics/advertising systems. This boosts information completeness and accuracy, which can help online marketers make more educated advertising choices.
Standard pixel monitoring counts on JavaScript tracking codes that are put in internet site site visitors' internet browsers. These tracking codes are usually obstructed by advertisement blockers, which can cause information collection disturbances and inaccurate outcomes. Server-side monitoring makes it possible for businesses to bypass these constraints and provide accurate, regular information that is much less at risk to disturbance.
This sort of monitoring likewise enables companies to track conversions that occur outside of the site, like phone calls and in-store purchases. This is important since new personal privacy plans such as Apple's Intelligent Monitoring Avoidance (ITP) limit the shelf life of cookie-based tracking pixels to 7 days. This is a key reason why S2S is extra trusted for organizations looking for to adjust to these modifications.
3. Less prone to fraud
Server-side monitoring makes it possible for services to control data payloads prior to it gets to third party endpoints, enhancing safety and security and privacy. This is specifically vital as various web browsers and platforms increasingly change just how they take care of cookies. As an example, in iphone 14, Safari will only deliver first-party cookie data and will certainly not permit pixel-based monitoring. Utilizing server-side tracking, you can bypass these limitations and remain to track conversions that took place beyond your web site.
Additionally, server-side tracking enables you to record customer data directly on your own web servers. This gets rid of reliance on third parties, which can be prone to violations and personal privacy infractions.
A server-side tracking system is a collection of guidelines that tells your site's server what occasions to tape. This data is then sent out to analytics tools like Google Analytics and Facebook Company. It's also made use of to activate event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternate method that makes use of a tiny piece of code on your website to collect information from individuals.
4. Simpler to implement
Server-side monitoring is an information collection process that takes place on the web site's own server, bypassing internet browser limitations. This suggests that information gathered by the website/app is first sent to the web server where it's processed and then sent to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this technique is that it decreases the scope of information administration and gives companies much more control over transmission, making it generally a lot more reliable. As a result, it's much less susceptible to information difficulties caused by points like a damaged connection or an energetic ad blocker being mounted.
With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, but this is after that passed directly to your marketing and advertising devices on the server. This permits you to have more exact information and helps make certain compliance with personal privacy guidelines such as GDPR. Moreover, it additionally avoids the monitoring restrictions enforced by web data visualization for marketers browsers and advertisement blockers.